Thursday, March 5, 2009

Liberec Bibs

Didja notice how many different bibs were worn - and sponsors advertised - during the Liberec races? Lots. Short version: the Germans and Austrians love their ski racing. Long version:

men's 50km
InterSport: "IIC-INTERSPORT International Corporation is the purchasing and management company of the INTERSPORT-Group. With its retail turnover of EUR 8.54 billion and more than 5'000 associated retailers in 35 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market."

women's 30km
Viessmann: "The Viessmann group of companies is one of the leading international manufacturers of heating systems."

women's relay
Deichmann: A German shoemaker and mass marketer - something like Payless Shoes für die Deutschen?

men's relay
Deichmann again. Alas, I couldn't find a good picture of Teichmann in his Deichmann bib. That would have been too nice, man.

women's team sprint
San Carlo: Italy-based international snack food and bread manufacturer.

men's team sprint
Österreich Neue Tageszeitung: a new Austrian newspaper

women's sprint
DKB: a German internet bank

men's sprint
DKB again, money.

men's pursuit
Bauhaus: A sort of German Home Depot.

women's pursuit
Rauch: a fruit juice and tea maker, based in Austria, best known for its "Happy Day" orange juice, "an incomparable fruity pleasure."

men's 15km
Bauhaus again. Still not the band.

women's 10km
Rauch again, making for a happy day for "Aikku."

(All photos culled from Universal Sports' excellent collection of shots from Liberec.)


Erik said...

I did kind of notice that thing...I found it really funny because "Osterreich" the Austrian newspaper that sponsored the relay is just pure trash. It is the paper they give away for free in all the train stations and it always has a picture of a half naked chick on the back to get people to take it.

It would be like if we got US Weekly or the Weekly World News to sponsor US nationals.

Christopher Tassava said...

Thanks for the comment - and the info on Osterreich. Having US Weekly sponsor the Nationals or the Birkie would be great for a laugh, though I can't imagine many things less likely.